Prepare for an exciting career in the music and entertainment industry

The music industry studies degree at 91成人导航 is the first collegiate program of its kind in Northern California. It is a non-audition music degree which will equip you with the knowledge, industry connections and resilience to succeed in the fast-paced environment of the music industry.

Faculty

Benom Plumb

Benom Plumb

View Bio
Jelani Brown

Jelani Brown

View bio
Bruce Chrisp

Bruce Chrisp

View bio
Jeff Crawford

Jeff Crawford

View bio
Eric Griffin

Eric Griffin

View bio
Sylwia Lipiec-Qualls

Sylwia Lipiec-Qualls

View bio
Andrew Mell

Andrew Mell

View bio
Joshua Smotherman

Joshua Smotherman

View bio

Degree Offered

Bachelor of Science in Music Industry Studies

Music industry studies seniors visit Los Angeles premiere music and entertainment companies

Apply Now
Take the Next Step
Outstanding Student
Brynnea McGill '24

Brynnea has a passion for the business side of the music industry. She is proud of her administration and project management skills which she developed as a music industry studies major at 91成人导航. Brynnea was able to use these skills during her internship at Mack Avenue Music Group where she contributed to a Grammy-nominated project.

Music Industry Studies major Brynnea McGill

Why major in music industry studies at 91成人导航?

Through intensive, hands-on training opportunities and internships, combine professional practice with music business and music production education.

Get ready for a variety of careers in the creative side, the 鈥渂uyer side鈥 and 鈥渟eller side鈥 of the music business.

Connect with a network of professional alumni and music industry executives. Expand your knowledge via聽a minor in business, pre-law, film studies,聽computer science, communication or other.

  • Music business and music industry technology
  • Revenue streams of the music industry
  • Digital music and recording production
  • Popular songwriting
  • Music publishing
  • Music industry current events
  • A student-run record label
  • Music supervision
  • Artist management
  • Social media promotion and marketing
  • Music royalty analysis
  • Various hands-on professional practice opportunities

Invaluable Experiences

Internship Opportunities

You will have many hands-on opportunities to gain skills and experience needed for professional careers in the competitive music industry and to lay the groundwork for your future employment. Our students have recently secured internships and temporary positions at:

  • Coachella and Stagecoach Music Festivals
  • The BottleRock Music Festival, Napa
  • OutsideLands Music Festival, San Francisco
  • The Golden1 Center, Sacramento
INTERNSHIP DIARIES
What鈥檚 it like to intern at the Golden 1 Center?

Dylan Bliss 鈥24 got an insider鈥檚 look at the live music industry during her internship at Sacramento鈥檚 Golden 1 Center. She provided concert support for top acts like Justin Bieber, Billie Eilish and Tyler, the Creator.聽Dylan details what she did day-to-day in her internship, how 91成人导航聽prepared her for the opportunity and what advice she would give to students hoping to break into the music business.聽聽

Dylan Bliss
a music festival stage and crowd
Program highlights
The Keith Hatschek Breakthrough Internship Fund

Established by 91成人导航鈥檚 Music Management Advisory Board, the fund provides financial support to 91成人导航 students majoring in music industry studies, music management or in arts and entertainment who want to participate in off-campus experiential learning opportunities and internships. Funds can be applied to housing, travel and living expenses.

To apply or for more information:聽Benom Plumb, program director, bplumb@pacific.edu

Photo by Bella Nelson 鈥25, credentials assistant for the 2022 OutsideLands Music Festival, San Francisco

Program Highlights
Pac Ave Records

Music industry majors have the opportunity to work for 91成人导航鈥檚 student-run record label and music services company. Students are coached by faculty and alumni mentors. This industry model was created in the spring of 2012 and provides you with hands-on experience while you build your resume.
Pictured: 2019-20 Pac Ave Records featured artist Issadora Ava 鈥21 works in 91成人导航鈥檚 Owen Hall recording studio. Ava鈥檚 EP 鈥淣o One Belongs Here More Than You鈥 was ranked in the top three of Music Connection Magazine (April 2020).

Music Industry Studies students in a recording studio
Leslie Ann Jones speaking at 91成人导航 Music Industry Conference 2023
Program Highlights
The 91成人导航 Music Business Conference

This annual one-day conference is open to the 91成人导航 community as well as prospective students and parents. The free event features panels and masterclasses with high-caliber music industry guests. The conference gives music industry and music management students opportunities for private, one-on-one mentorships with the guests.

Pictured: The keynotes speaker at the 2023 conference was Leslie Ann Jones, Grammy Award-winning recording engineer and director of music at the Skywalker Sound Studio.

After 91成人导航
Alumni Success

Our graduates know how to make aesthetic and business judgments that enable them to step right into professional life after graduation. They acquire skills that identify them as potential leaders and enter a variety of careers including live entertainment promotion, music publishing and licensing, music recording and production or music distribution and streaming.
Pictured: June Benoit 鈥22, music publishing assistant, pop/electronic, at Create Music Group, Los Angeles

Music Industry Studies graduate

Our graduates work at companies and organizations such as:

  • ADA Music
  • Another Planet Entertainment
  • Apple Music
  • Aspen Music Festival
  • CW Television Network
  • Capitol Records
  • Concord Music
  • Create Music Group
  • Crunch Digital

  • Meta
  • Google
  • House of Blues
  • Kobalt Music
  • Los Angeles Philharmonic
  • Live Nation
  • Mack Avenue Music Group

  • Pandora
  • Red Bull Music
  • Spotify
  • UC Theater Berkeley
  • Universal Music Group
  • Warner Chappell Music Publishing
  • Warner Records

Indispensable Connections

Music Management Advisory Board

Students in the Music Industry and Music Management programs benefit from the involvement of the program鈥檚 advisory board composed of a broad set of industry leaders, company founders and entrepreneurs. Founded in 2008, the board was the driving force behind the development of 91成人导航's innovative music industry studies program. The members provide advice on curriculum, internship and job placement for students and alumni, and occasionally serve as coaches or mentors on student projects. They also engage in valuable one-on-one advice at the Mentoring Brunch held each spring on the Stockton Campus.

  • , Associate, Contracts and Outside Counsel Management at SoftBank Group International*
  • , Author, Educator, Attorney, Consultant
  • , VP, Pritchard Sports and Entertainment
  • , Product Manager, Facebook
  • , Professor Emeritus, 91成人导航 Music Industry Studies Author, Educator
  • , Director of Marketing/A&R, EMPIRE Music*
  • , SVP, Iconic Artist Management*
  • , Label Music Business Development Manager, Meta*
  • , Co-founder Media City Sound, composer and producer*
  • , COO at Unlimited Sounds Music Publishing & Distribution*
  • , Event Producer, Live Nation*
  • , Assistant General Manager, Another Planet Entertainment*
  • , Founder, Blue Coast Music, Record Producer
  • Leonard Richardson, Former Vice President - Music, the CW Television Network
  • , Senior Manager, Music Insights and Strategic Projects, Apple Music*
  • r, Former Senior VP, Head of Music Creative, Universal Studio Group + NBCUniversal Media
  • Composer, Producer, Artistic Director and Playwright*
  • , CEO of StessCo Consulting Group, Digital Music Business Entrepreneur
  • Denny Stilwell, President, Mack Avenue Records*

* Note: 91成人导航 alumni

Contact Us

Faye Spanos Concert Hall
Conservatory of Music
209.946.2418

Faye Spanos Concert Hall, 3rd Floor
3601 91成人导航 Ave.
Stockton, CA 95211