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Non-profits often struggle to find an affordable email marketing solution to get their message out. Why? Because they typically have a large number of contacts and since most email companies charge by the number of contacts you store, this can raise your costs significantly.
Why does this affect non-profit corporations in particular? People love to feel concerned and want to stay involved. They sign up to get emails, but their response rate is low. You want to market to them occasionally, but you struggle whether or not to cull your email list or keep them around.
How do you fix this problem? Two companies offer pay-as-you-go plans that charge you per email sent, not based on how many contacts you have in your database.
- Sendinblue: Unlimited contacts on every plan. They also have transactional email and text message options, along with marketing automation.
- Zoho Campaigns: Zoho allows you to pick whether you want to pay by contact or by emails sent, which can be a good fit if you have multiple organizations under your umbrella. They also offer a 20% discount to non-profits and a nice free plan if you are a tiny organization.
Free Email Marketing Plans for Non-Profits
If you are just starting your non-profit and are looking for an email marketing company, check out our list of common email marketing vendors. Many vendors offer free plans for small companies and would be a great fit for someone just starting out on their journey.
Related Categories: Incorporate a Non-Profit, Payroll, Web hosting.
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