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The Best Affordable Email Marketing Software for Non-Profits

July 2, 2020

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Non-profits often struggle to find an affordable email marketing solution to get their message out. Why? Because they typically have a large number of contacts and since most email companies charge by the number of contacts you store, this can raise your costs significantly.

Why does this affect non-profit corporations in particular? People love to feel concerned and want to stay involved. They sign up to get emails, but their response rate is low. You want to market to them occasionally, but you struggle whether or not to cull your email list or keep them around.

How do you fix this problem? Two companies offer pay-as-you-go plans that charge you per email sent, not based on how many contacts you have in your database.

  • Sendinblue: Unlimited contacts on every plan. They also have transactional email and text message options, along with marketing automation.
  • Zoho Campaigns: Zoho allows you to pick whether you want to pay by contact or by emails sent, which can be a good fit if you have multiple organizations under your umbrella. They also offer a 20% discount to non-profits and a nice free plan if you are a tiny organization.

Free Email Marketing Plans for Non-Profits

If you are just starting your non-profit and are looking for an email marketing company, check out our list of common email marketing vendors. Many vendors offer free plans for small companies and would be a great fit for someone just starting out on their journey.

Related Categories: Incorporate a Non-Profit, Payroll, Web hosting.

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Revenue Disclosure: We’re upfront people, so we want to be upfront with how we make money. We make money through affiliate links and ads. How do we NOT earn money? We DON’T get paid to add companies to our categories or sell email addresses. That means no one can pay us to put them on the list in any category, move them higher up the list, or change what we say about them. We want small businesses and entrepreneurs to trust us to point them in the right direction, and we’re proud of the fact that this is a guarantee you won’t see on other websites.

Filed Under: Resource list Tagged With: email, email-marketing, non-profit

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