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This is a directory of companies that provide services for SaaS and tech startup companies to build into their apps. This directory will help you research the vendors you may need.
Related categories for SaaS startups: Hosting, Accounting, CRM, Startup Incorporation, Email marketing, Project Management, Payroll.
SaaS Payment & Billing Providers
These companies help you bill customers, set up recurring billing, and can help you do business in other countries by charging tax correctly.
- Stripe: the most popular payment providers for SaaS companies. Many other services on this list sit on top of Stripe. Billing & subscriptions are handled via Stripe Billing.
- Paddle: A competitor to Stripe, they handle the complete billing process and act as the merchant of record (calculates and pays the proper sales tax/VAT on your behalf.)
- Braintree: a payment provider owned by PayPal. Pricing.
- FastSpring. concentrates on SaaS billing and payments.
- Dwolla: facilitates payments between your users, such as in a marketplace.
Recurring Payments
These products usually sit on top of a payment provider like Stripe to help you manage all aspects of recurring billing. They help with free trials, reducing churn, converting trials, and taxes.
- ChargeBee: If you’re building a saas, you are probably thinking of offering a free trial, accepting monthly payments, doing recurring billing, and enticing them with add-ons that need to also be billed. ChargeBee sets that up for you. You can also code in the proper taxes, set it up with your accounting software, and get access to analytics. How it works. Eligible startups can get free access.
- Billsby: offers a generous free trial that includes free payments.
- Chargeover: subscription billing, syncs with Quickbooks.
- Recurly: recurring payments platform with a lot of integrations.
- Outseta: Their sales pitch is that it includes a subscription billing platform, CRM, email marketing, and help desk platform all under one roof for one price.
Other:
- ProsperStack: solely focused on reducing churn by asking a person trying to cancel your SaaS service why and trying to change their mind with parameters you set up.
Saas & Tech Startup Communication Services
These help you communicate with users or between users via notifications, email, SMS, and messaging. Most of them provide APIs and tools to help you code it into your app.
- Postmark: build transactional email directly into your app. Transactional email is email people are expecting to receive when they take an action inside your app, like welcome emails, password resets, receipts, invoices, notifications, and reports. How it works. They will give you a bootstrapper credit to get going if you meet their bootstrapper definition.
- Moosend: SaaS transactional email and email marketing in one tool. Click on the SaaS tools under industries for more info specifically on SaaS companies.
- Mailgun: transactional email for developers.
- Amazon SES (Simple Email Service)
- Sparkpost
- SendGrid: owned by Twilio, you can build email marketing and transactional email into your app.
- Twilio: it’s hard to explain what exactly Twilio does, but it basically lets you build communications into your SaaS. Want to have someone receive a confirmation text when they take an action? Twilio can do that. Want to build a way for users to message each other? That can be arranged. Emails, calls, SMS, they help you communicate with people from within your software. How it works.
- Message Bird: the European version of Twilio
SaaS Affiliate Software
These vendors help you set up your own affiliate program. We list the SaaS & Tech specific ones, but other networks can also do it for cheaper. See our full Affiliate Software category for a longer list. They all charge differently, so check them all out before picking one to find the right fit.
- Rewardful.
- PartnerStack.
- Networks that also service SaaS companies: ShareaSale, Awin, Ambassador, Post Affiliate Pro.
- Link Mink
- First Promoter
- Referral SaaSquatch: focused on larger SaaS companies.
Additionally, many payment providers already feature this built-in. See ChargeBee, Paddle, FastSpring.
Shipping APIs
These vendors help you build shipping options into your marketplace or other SaaS company.
- EasyPost: a software API, not a shipper directly, you build this into your app or software to help you or your users calculate rates and create shipments using shippers like FedEx, UPS, etc.
Top Categories on the Startup Groundwork Website
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